Publication Plan

Publication plan

Title: Pulse

Positioning statement: At the heart of indie

Frequency of publications: Mounthly

Price: £2.90

Distribution: Newsagents and supermarket; Gigs and concerts.

Rationale(reason for existence): I have chosen to create a indie magazine that revolves around the local area, as I think there is a gap in the market for this. My magazine is going to give review and interviews of local signed and unsigned bands that are in the Merseyside area . I will use informal language and short sentences to satisfy the target audience being teenagers to mid 30s.

Style: The style of my magazine is going to be informal as my target range is teenagers to mid 30s people. I will also use humour to attract my audience and I will be using people views on previous gigs/concerts. There will be a use of simple vocabulary, short sentences and a use of slang.

House style: Arial Rounded MT bold

Cover Lines:  Arial and Arial Black

Headlines: Tahoma

Stand first: Britannic bold

Captions: Franklin Gothic heavy

Features first paragraph: Calabria

News first paragraph: Times new roman

Body text: Stand first at new paragraph

Colour scheme: Red, white and black